Dyson Robot
Smarter Than
The Stain
Park Bo Gum and Dyson's most intelligent robot vacuum. A campaign that reframed what clean actually means. By naming one of Korea's most trusted faces as official ambassador at launch, the Spot+Scrub Ai became more than a product release. His fan community turned the announcement into a cultural event, extending reach well beyond paid media and driving significant social momentum across APAC at launch.
Creative Direction
Campaign Concept
Film & Art Direction
Out Of Home
Social Content
Shot in the style of a K-drama, Park Bo Gum is the lead in a perfectly imperfect Sunday morning. A tiny white puppy plays the chaos. The Dyson Spot+Scrub Ai plays the hero. Without a single prompt, the robot senses, spots and scrubs. Leaving Park Bo Gum exactly where he belongs. Effortlessly at home in a beautiful, spotless one.
The Results
Park Bo Gum's appointment as official ambassador drove immediate commercial impact, with sales up 20 per cent in the first month. The work established Dyson as a serious competitor in Korea's crowded robot vacuum market and set a new benchmark for how the brand connects technology and trust across APAC.