Dyson Beauty
See What Others Can’t See
By placing the ZenFone camera in the hands of visionary collaborators Robert Jahns and director David Sandberg, ASUS proved its central idea through the work itself. The images and films they created revealed a world invisible to ordinary lenses, from surreal digital landscapes to cinematic detail that stopped audiences mid-scroll. The result was content so compelling it moved millions of people to pick up their own cameras and see differently.
Creative Direction
Influencer Selection
AR / VR Activations
Social Imagery
Film Content
Launch Campaign
Product Website
Technology Walk-Throughs
Brand Guidelines
The Results
By placing artistic vision at the centre of a technology story, the campaign transcended traditional product marketing and ignited a genuine global movement. The work delivered millions of views, a worldwide UGC community built around #100DaysOfZen, and a sweep of industry recognition including Platinum Best of Show. Most significantly, it drove 20 million smartphone sales, cementing ASUS ZenFone as a camera phone that the world's most creative people chose to see through.