Activation
The Shape
Of Next
By reinterpreting six decades of iconic design through a modern creative lens, Vidal Sassoon's heritage was transformed from archive into aspiration. Interactive digital lookbooks, live 3D printed hair accessories and immersive experiences across digital, social and live environments positioned the brand not as a legacy to preserve, but as a living design authority with the confidence to keep evolving.
3D Artist Partnership
Live Pop-Up
Experience Design
Web Design
Online Registration
3D Personalisation
Immersive Launch
Social Content
Motion & Animation
Results Tracking
The activation became the most successful event in Vidal Sassoon’s Hong Kong history. Online registration attracted over 32,000 unique views, while social content around the pop-up reached more than 7 Million people. At the live event, participants explored six decades of iconic styles and experienced first-in-class 3D hair integration applied to their own looks. Through strong creative leadership and coordination across multiple teams, the campaign delivered scale, innovation and cultural relevance, reinforcing Vidal Sassoon’s future-facing brand leadership.