Nike
Run.
Earn.
Repeat.
By connecting the pavement to the flagship, Nike transformed everyday running into a personalised retail experience. Every run logged through WeChat unlocked live stats, product recommendations and in-store incentives tailored to individual performance, turning casual runners into loyal community members. The Hong Kong flagship became less a store and more a finishing line, where effort was recognised and rewarded in real time.
Creative Direction
Campaign Concept
UX / UI Digital Touchpoints
In-Store Activation
Community Building
Social Content
The Causeway Bay flagship became a living, breathing running club. WeChat integration connected every outdoor run to personalised in-store rewards, real-time stats and product recommendations tailored to each runner's performance. #NikeHKRun transformed individual effort into a shared community movement, turning steps into sales and repeat visits into brand loyalty.